As online shopping continues to grow, the demand for stylish homewares online has surged. In 2025, The Iconic, an Australian online retailer known for fashion, expanded its offerings to include homewares. This move marked a significant shift in the online retail landscape, providing customers with access to a wide range of homeware brands without leaving their homes.
The Iconic’s ‘Home’ portal features over 130 retailers, offering a diverse selection of homeware products from brands like Country Road, Seed, Sheet Society, and In Bed. This curated platform allows shoppers to explore a variety of homeware trends and styles, catering to different preferences and tastes.
According to Joshua Nunan, The Iconic’s Home Buying Manager, the homewares space is witnessing the rise of three major trends: mindfully made objects, items promoting relaxation and wellness, and a return to tactile retro technology. This shift reflects a growing emphasis on creating tranquil and harmonious living spaces, where design meets functionality.
With numerous local and international brands now available on The Iconic, it can be challenging to navigate the vast array of options. To help customers make informed choices, our editors have compiled a list of the top homeware brands on The Iconic in 2025, spanning various categories such as bedding, kitchenware, and luxury items.
For those looking for premium linen bedding, Linen House stands out as a top choice. Established in 1993, this Australian-owned brand offers a range of bed essentials, quilt covers, sheets, and cushions in vibrant colors and styles. Linen House’s commitment to quality and affordability has made it a popular option for those seeking to elevate their bedrooms.
Country Road, known for its timeless and elevated style, is another standout brand on The Iconic. With a focus on modern Australian living and quality craftsmanship, Country Road’s range of bedding, décor, and kitchen essentials embodies sophistication and sustainability. The brand’s reputation for producing high-quality pieces has solidified its position as a go-to destination for stylish homewares.
Aura Home, a premier designer bedlinen and homewares brand, offers earthy modern pieces that exude luxury and contemporary style. Founded in 2000 and designed in Melbourne, Aura Home is synonymous with quality and textured designs that add a touch of elegance to any living space. From plant pots to cushions, Aura Home’s collection showcases a blend of rich textures and modern aesthetics.
Sheet Society, founded by Hayley and Andy Worley, has become a popular choice for those seeking stylish bedding options. This Melbourne-based brand focuses on offering affordable yet high-quality linen products made from natural materials. With a range of sheet sets and accessories, Sheet Society caters to customers looking to enhance their sleep experience with chic and comfortable bedding.
Seed Heritage, an Australian fashion and lifestyle brand, offers timeless design across its range of kitchenware, bathroom essentials, and homewares. With an emphasis on quality fabrics and classic aesthetics, Seed Heritage’s products seamlessly integrate into modern living spaces, reflecting the brand’s commitment to producing enduring and stylish pieces.
Joseph Joseph, known for its practical and stylish products, was founded by Antony and Richard Joseph with a focus on innovative design solutions. From pantry organizers to utensil sets, Joseph Joseph’s range of neutral-toned essentials combines functionality with sleek aesthetics. The brand’s products are designed to streamline everyday tasks while adding a touch of elegance to the home.
Black Blaze, inspired by nature and minimalist design, offers quirky gifts and decorative products that honor the natural world. With a passion for art and simplicity, Black Blaze’s range of candles, candle holders, and decorative items infuse homes with a timeless and elegant touch. Each piece from Black Blaze reflects a reverence for nature and modern Australian living.
Mosey Me, known for its unique home textiles, brings together playful patterns and vibrant colors in its designs. Based in Melbourne, Mosey Me celebrates good design and simple pleasures through its range of home textiles. From hand towels to bath mats, Mosey Me’s products add a sense of joy and creativity to any living space.
Greg Natale, a renowned interior designer, offers luxury statement pieces that blend materiality, color, and geometry in a uniquely contemporary style. With a loyal following drawn to his glamorous interiors, Greg Natale’s eponymous brand reflects his distinctive design aesthetic. From bowls to cushions, Greg Natale’s luxury brand delivers quality craftsmanship and sophisticated design.
In conclusion, the availability of stylish homewares online has transformed the way consumers shop for home decor. With a diverse range of brands offering quality products across various categories, online platforms like The Iconic have become go-to destinations for those seeking to elevate their living spaces with trendy and chic homewares.
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