Roy Morgan recently announced the recipients of the Annual Customer Satisfaction Awards for 2024, recognizing outstanding performance across various industries in Australia. The awards cover a wide range of sectors, including finance, retail, telecommunications, automotive, tourism, and utilities.
In the finance sector, winners included major players like Commonwealth Bank, P&N Bank, and Unisuper, while retail winners featured familiar names like JB Hi-Fi, Myer, and ALDI. The telecommunications category saw Aussie Broadband and Samsung taking top honors, while automotive leaders like Lexus and Subaru were recognized for their exceptional customer satisfaction.
Among the notable winners were businesses that maintained a consistent track record of excellence, with over two-thirds of the awardees being repeat winners from the previous year. These included well-known brands like RAC, Singapore Airlines, and Red Energy, demonstrating a commitment to customer service and satisfaction.
Furthermore, the awards highlighted first-time winners such as Adore Beauty, Rex (Regional Express), and Samsung, showcasing their emergence as customer favorites in their respective categories. The recognition extended to companies returning to the winner’s circle after a hiatus, emphasizing the dynamic nature of customer preferences and market competition.
To determine the winners, Roy Morgan conducted surveys with over 60,000 Australians throughout 2024, gathering feedback on their interactions with various brands across different sectors. This data, collected through the Single Source survey, offers a comprehensive and unbiased assessment of customer sentiment and satisfaction levels.
Roy Morgan CEO Michele Levine emphasized the significance of these awards, emphasizing that they reflect the genuine opinions of customers and serve as a benchmark for companies striving to meet consumer expectations consistently. The awards underscore the importance of understanding and fulfilling customer needs to build trust and loyalty in a competitive market environment.
Levine highlighted the role of data in driving these awards, emphasizing the value of real-time feedback from consumers in shaping business strategies and enhancing customer experiences. The awards serve as a testament to companies that prioritize customer satisfaction and excel in delivering on their promises.
With a diverse range of industries represented in the awards, the winners stand out for their commitment to meeting and exceeding customer expectations. The recognition not only celebrates their achievements but also sets a standard for excellence that inspires other businesses to prioritize customer satisfaction as a core value.
As the Australian business landscape continues to evolve, the Roy Morgan Customer Satisfaction Awards serve as a barometer of industry trends and consumer preferences. The awards not only recognize outstanding performance but also provide valuable insights into the factors driving customer loyalty and engagement in a competitive marketplace.
By honoring companies that consistently deliver exceptional customer experiences, the awards reinforce the importance of building trust and fostering long-term relationships with consumers. The recognition bestowed upon the winners underscores their commitment to excellence and sets a benchmark for industry best practices in customer service and satisfaction.
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