Australian furniture brand RJ Living has expanded its presence by opening its first flagship store in Sydney, following the success of its Melbourne location. The new light-filled showroom in Alexandria showcases the brand’s signature relaxed pieces, from sleek timber dining chairs to retro upholstery, offering customers a tactile experience they couldn’t get online.
David Janovic, the managing director and founder of RJ Living, expressed excitement about bringing the brand closer to its Sydney customers who have longed to interact with the range in person. The 355-square-meter space is designed to immerse visitors in the mix-and-match style of furniture, catering to every room in the house.
The showroom’s interior features louvre shutters, timber beams, polished concrete floors, and large windows, creating a welcoming atmosphere. Divided into interactive sections by sheer curtains, the layout allows customers to envision how the pieces could fit into their own living spaces, sparking creativity and inspiration.
Aside from a wide selection of furniture items, including bed frames, dining tables, and outdoor furniture, the showroom also offers an array of homewares such as lamps, vases, and mirrors for decoration. Customers can receive personalized consultations in-store to tailor their choices based on specific requirements and preferences.
One of the standout pieces at the Sydney flagship is the Berg sofa, admired for its striking curved forms and corduroy fabric that blend seamlessly into any setting. Janovic highlights the sofa as a coveted item in the RJ Living collection, embodying the brand’s unique design aesthetic.
The showroom aims not only to showcase products but also to provide valuable design insights to customers, leaving them feeling energized and excited about their interior projects. By offering consultations and access to a material library for customization, RJ Living ensures a personalized shopping experience for each visitor.
Located at 17/40 O’Riordan Street in Alexandria, the showroom operates from Monday to Friday from 9 am to 5 pm and on weekends from 10 am to 4 pm. This expansion to Sydney marks a significant milestone for RJ Living, bringing its distinctive Australian-designed furniture closer to a broader audience.
As the brand continues to grow its presence across major cities in Australia, the opening of the Sydney flagship signifies a strategic move to strengthen its position in the competitive furniture market. With a focus on quality craftsmanship and contemporary design, RJ Living is poised to make a lasting impact on the local furniture industry.
With the success of its Melbourne and now Sydney showrooms, RJ Living is poised for further expansion and success in the competitive Australian furniture market. By offering a unique blend of style, quality, and personalized service, the brand is set to attract a growing base of loyal customers seeking distinctive pieces for their homes.
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