Ashley Furniture, a renowned name in the furniture industry, has found a new home in Salisbury, North Carolina. The old K-Mart location has been revitalized into a 45,000-square-foot dual-concept Ashley Store and Outlet, marking a significant retail transformation project for Broad River Retail (BRR), the licensee behind this venture.
Charlie Malouf, President and CEO of Broad River Retail, expressed pride in bringing Ashley Furniture to Salisbury, emphasizing the positive response from the community leading up to the grand opening. The store’s strategic location within the Innes Street Station shopping center is poised to cater to furniture and mattress shoppers not only in Rowan County but also beyond.
The Salisbury location represents Broad River Retail’s commitment to providing exceptional value to customers, offering a wide array of home furnishings and mattresses under one roof. This innovative approach aims to revolutionize the furniture shopping experience in the region, aligning with the latest trends in retail design and customer experience.
Featuring Ashley’s latest 7.0 store design, the Salisbury outlet introduces a Store of the Future concept, enhancing the overall shopping experience for customers. The store boasts a spacious Sleep Shop showcasing a variety of mattresses, bases, and sleep systems from renowned brands like Tempur-Pedic, Sealy, and Purple, among others.
Malouf highlighted the collaborative effort that brought the Salisbury project to fruition, acknowledging the contributions of various teams and external partners. The store’s design and merchandising aim to create a visually appealing and vibrant shopping environment that resonates with customers seeking quality furniture and bedding solutions.
With this new addition, Broad River Retail expands its footprint in the Carolinas and Georgia, solidifying its presence as a leading furniture retailer in the region. The company’s commitment to community welfare is evident through its partnership with Ashley’s Hope to Dream program, where a portion of mattress sales will be donated to support children in need.
Since its inception, Hope to Dream has positively impacted the lives of thousands of children by providing essential bedding items, contributing to improved sleeping conditions and overall well-being. The initiative reflects Broad River Retail’s ethos of giving back and making a difference in the communities it serves.
As the Salisbury Ashley Furniture store opens its doors, it symbolizes not just a retail transformation but also a commitment to serving customers with quality products and exceptional service. The store’s dual-concept approach, blending a traditional Ashley outlet with modern design elements, sets a new standard for furniture shopping experiences in the region.
With a focus on innovation, community engagement, and customer satisfaction, the Salisbury furniture outlet represents a bright future for Broad River Retail and Ashley Furniture, solidifying their position as industry leaders in the home furnishings sector.
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