FlexiSpot, an ergonomic furniture manufacturer based in Irvine, Calif., has recently made significant additions to its leadership team to bolster its expansion into smart furniture solutions. The company has appointed Tony LaPlante as the senior vice president of sales for Catherine’s Home, the new residential and smart furniture division of FlexiSpot. LaPlante, with 38 years of sales and leadership experience in the furniture industry, including roles at Ashley Furniture Inds and Lane Furniture, will play a crucial role in developing innovative home furnishing solutions that merge intelligent design with functionality.
Catherine’s Home, situated in Irvine, Calif., operates with a focus on creating cutting-edge, whole-home furniture solutions, with its product development spearheaded by the Los Angeles Design Studio. The division aims to revolutionize the residential furniture market by offering a seamless blend of style and practicality.
Joining LaPlante in the new leadership lineup is Brandon Howell, who assumes the role of vice president of sales at FlexiSpot. Howell, boasting 18 years of experience in sales and sales management with notable stints at GhostBed, Lull, and Tempur Sealy, will concentrate on propelling growth within FlexiSpot’s smart furniture division, particularly targeting national accounts.
FlexiSpot, a globally integrated company employing over 5,000 individuals and operating 16 distribution centers and five factories worldwide, is strategically positioned to capitalize on the growing demand for innovative furniture solutions. In addition to its trade program, the company directly engages with consumers through its website, offering a diverse range of furniture options.
Craig Nelson, the executive vice president at FlexiSpot, expressed confidence in the newly appointed sales leaders, highlighting LaPlante’s industry acumen and Howell’s track record in driving sales growth. Nelson emphasized the importance of these appointments in steering FlexiSpot towards a successful expansion of its product offerings and market reach.
The furniture industry has witnessed a surge in demand for smart and functional furniture solutions, driven by evolving consumer preferences and lifestyle trends. By investing in seasoned professionals like LaPlante and Howell, FlexiSpot aims to position itself as a frontrunner in providing comprehensive furniture solutions tailored to modern living spaces.
As the company continues to innovate and expand its product portfolio, the appointments of LaPlante and Howell underscore FlexiSpot’s commitment to delivering high-quality, user-centric furniture solutions that cater to the evolving needs of residential and commercial customers alike. With a strong emphasis on design innovation and customer satisfaction, FlexiSpot is poised to make significant strides in the competitive furniture market.
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