King Living, a business with a legacy spanning close to 50 years, was founded on the fundamental principle of sustainability long before it gained widespread attention. David King, the visionary behind the brand, shared insights with ArchitectureAu Products editor Olivia Round on the ethos of rescuing furniture from obsolescence, crafting designs for future generations, and championing a circular economy.
Reflecting on the early days of the company’s inception in 1977, David King emphasized that sustainability was ingrained in their DNA from the outset. Witnessing heaps of discarded furniture on Sydney’s streets fueled his resolve to create pieces that defied the disposable culture prevalent at the time. Inspired by a desire to design furniture that was both durable and practical, King sought to redefine the concept of longevity in furnishings, moving away from the notion of pristine ‘good rooms’ towards creating pieces that were meant to be enjoyed and lived on without fear of wear and tear.
Central to King Living’s design philosophy is a commitment to timeless aesthetics that transcend passing trends. King believes that true luxury lies in simplicity, where design stripped to its essence embodies enduring elegance. By meticulously overseeing the entire production process, from design conceptualization to manufacturing, King Living ensures that each piece is crafted with premium materials and robust steel frames, ensuring longevity that withstands the test of time.
David King underscored that the fusion of quality and durability remains paramount in King Living’s ethos. The brand’s emphasis on creating products that adapt to evolving lifestyles is evident in their refurbishment service, allowing customers to refresh their furniture through options like changing covers or rebuilding structures, thereby extending the lifespan of each piece. This focus on longevity and customer satisfaction has been instrumental in fostering brand loyalty and sustained growth globally.
Addressing concerns about material wastage during the design phase, King Living has honed its processes over the years to minimize environmental impact. By reducing the need for numerous prototypes and facilitating recycling of materials, the brand ensures that design iterations are conducted efficiently, with a focus on sustainability. King stressed that while prototypes may incur some waste, the long-term benefits of refining the final product to be eco-conscious far outweigh the initial environmental footprint.
Amidst the proliferation of fast furniture and fleeting trends in the industry, David King advocates for a shift towards timeless design and enduring quality. Recognizing a growing consumer preference for brands that embody values such as sustainability and craftsmanship, King Living stands as a beacon for conscientious design practices that prioritize longevity and environmental stewardship.
As the conversation with David King illuminates, King Living’s legacy extends beyond mere furniture – it embodies a commitment to sustainability, innovation, and timeless design that resonates with conscientious consumers seeking enduring value in their purchases. In an era where environmental consciousness is paramount, King Living’s approach serves as a compelling model for the furniture industry, heralding a future where quality and sustainability converge seamlessly.
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